What is Inbound Marketing?
Think of Inbound Marketing as marketing in the modern age. We like to call it “Marketing 2.0″. Whereas “Marketing 1.0″ is done through traditional channels such as Magazine Ads, Newspaper Ads, billboards, TV and Radio spots etc. Inbound Marketing is the promotion of a company through digital channels such as Blogging, Social Media (e.g., Facebook, Twitter, LinkedIn), SEO, Email promotions, using Calls-to-action, Landing Pages, E-books, White papers, etc..
Why Inbound Marketing?
One of the main reasons why your company should utilize Inbound Marketing is because in this new era of technology, your customers are learning about the products and services they want to use via the web and social media channels. It is how customers want to connect with your business.
Analytics and Statistical Data
inbound marketing analyticsThis is a very powerful difference between Marketing 1.0 VS Marketing 2.0. In the old age of Marketing, the data about which customers saw a particular ad in the phone book or which customer saw your ad on a billboard and then decided to do business with you was shady at best. We can now gather extremely accurate data on the success of you online marketing efforts. We can see how many people saw a particular online ad, how many people clicked on that ad, and whether or not they became a customer because of the ad. We can see if an email promoting your new product or service was opened and whether that customer clicked the ad to see the product or service on your website. We can then see how long they stayed on your website.
Automated Marketing or Lead Nurturing
With Inbound Marketing, you can utilize Automated Marketing or Lead Nurturing. When a customer downloads an E-Book or fills out an online form, you can lead that customer on a path and slowly release to them emails, blog posts etc. and build a relationship with the customer until they are ready to do business with you. You can see the success of you marketing efforts over a period of time.
Want to learn more?
If you would like to learn more about Inbound Marketing and whether it is right for your company, contact us here. Take advantage of a free inbound marketing consultation today.
Fill out the form or call us at: 505-923-3388
We are a Hubspot partner
hubspot-logoWe are a proud Hubspot partner. Hubspot is the most powerful and robust content marketing platform available….period. Trust us, we have done the research. Their marketing platform combines all the elements for content or inbound marketing: blogging, social media, SEO, web forms, landing pages, email marketing, calls-to-action, and marketing automation. They offer a simple to use dashboard that allows to to quickly understand where you are with your current marketing efforts. We could talk for hours about Hubspot and how powerful their platform is.
Free Inbound Marketing eBook
25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales
It’s great to have a website for your business, but what does it take to drive leads & sales? This free, 52-page guide is the ultimate resource to having a killer website. You will learn:
- How to get found online with search engine optimization (SEO), including building inbound links, meta tags, and more
- Tips for creating content that attracts and keeps visitors on your website
- Best practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms.
Download the Free ebook today to learn more.